Feb 3, 2024

How much can you earn in search engine optimization? [SEO jobs]

Maria Ruocco

Search Engine Optimization (SEO) plays a vital role in digital marketing, helping businesses enhance their online visibility and reach more customers. With the growing demand for SEO services, SEO careers have become quite lucrative.

This article explores common SEO jobs and their respective average salaries as of 2023.

Overview of SEO Careers and Salaries

SEO is a broad field encompassing various specialized roles, including:

  • SEO Manager - Oversees all SEO activities company-wide.

  • SEO Director - Sets strategic direction for SEO initiatives at the executive level.

  • SEO Specialist - Implements and manages different aspects of SEO strategy.

  • Technical SEO Expert - Ensures website is optimized for search engines.

  • Link Building Specialist - Focuses on acquiring backlinks to pages.

  • Content Writer - Creates optimized content with target keywords.

  • SEO Analyst - Evaluates website's SEO performance and provides recommendations.

Now let's analyze the average salaries for these positions.


  • SEO Manager: ccording to Glassdoor data, the average SEO manager salary is $82,142 per year.

  • SEO Director Salaries: Glassdoor reports the average salary for this role as $119,877 annually.

  • SEO Specialist Salaries: the average salary range for SEO specialists is $58,111 per Glassdoor.

  • Technical SEO Salaries: average yearly earnings for this role - $52,885 as per Glassdoor data.

  • Link Building Specialist Salaries: their salaries align closely with SEO specialist or manager levels.

  • Content Writer Salaries: per Glassdoor, the average salary is $46,499 annually.

  • SEO Analyst Salaries: average yearly pay - $68,466 as per Glassdoor.

Factors Influencing SEO Salaries

SEO salaries vary based on:

  • Experience - More experienced professionals earn higher

  • Location - Salary differences based on cost of living

  • Company Size - Bigger budgets at larger firms

  • Specialization - Premium skills like technical SEO command better packages

As demand grows, SEO presents expanding career opportunities across specializations.

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Maria Ruocco