Feb 8, 2024

How to use TikTok to generate Blog traffic

Maria Ruocco

1. Introduction to TikTok and its rising influence

Since launching in 2016, TikTok has rapidly become a global phenomenon. With over 2 billion downloads to date and over 800 million monthly active users, it is one of the fastest growing apps in recent years.

TikTok's meteoric rise can be attributed to its unique format focused on short, entertaining videos that users can easily create and share. This highly engaging content keeps users coming back for more.

But beyond being a platform for viral dances and comedy sketches, TikTok also presents an excellent opportunity for bloggers looking to expand their reach and drive more traffic to their sites.

In this comprehensive guide, we will explore proven tactics you can leverage to utilize TikTok's immense influence and get more eyeballs on your content.

2. Understanding why TikTok Videos go viral

TikTok's winning formula lies in its content being easy to make and captivating to watch. Users don't have to deal with lengthy blog posts or perfectly edited Instagram photos. Instead, they can simply watch or make 60 second videos showcasing their talent, humor or creativity.

This simplicity and brevity results in a constant stream of entertaining content that users eagerly consume whenever they have a few free minutes. Whether they are bored, looking to procrastinate or be inspired, TikTok always delivers.

The key is that the videos pack a punch despite their short length. They get straight to the point, immediately grab attention with their concept or humor, showcase an interesting idea, and leave users wanting more.

This bite-sized yet highly compelling content makes it effortless for videos to go viral on TikTok.

In fact, it's common for videos to quickly amass millions of views and likes overnight from a standing start.

Understanding these dynamics is key to creating effective content.

3. Types of viral content on TikTok

While going viral may seem random and mysterious, certain themes consistently tend to resonate better with TikTok's audience:

  • Challenges 👉🏻 Challenges invite users to film themselves attempting viral tasks and compete for the most entertaining outcomes. Popular ones include: 1) Dance challenges - Users have to accurately perform trending dance moves; 2) Trick challenges - Doing cool or funny tricks, stunts or skills; 3) Food challenges - Taking on wild and wacky food combinations. Successfully completing these challenges or failing in humorous ways keeps users engaged and fuels shares.

  • Lip Syncing Videos 👉🏻 These showcase users mouthing the words to popular songs, movie dialogues or meme sounds. The accuracy of the lip syncing and creativity of the video often determines its viral potential.

  • Reaction Videos 👉🏻 These capture authentic reactions to surprising reveals, unexpected events or funny pranks. The sheer shock and excitement tends to resonate with viewers.

  • Talent Videos 👉🏻 Whether it's impressive dance skills, captivating magic tricks or any other talents, such displays of skill appeal greatly to users. The more unique and polished the talent, the better.

4. How bloggers can use TikTok

With over a billion monthly users spanning nearly every demographic, TikTok offers an unparalleled opportunity to expand your reach as a blogger. But simply posting random videos won't cut it.

Here are strategic steps to leverage TikTok effectively:

  • Create Shareworthy Content 👉🏻 Study viral content in your niche and craft videos optimized for TikTok based on what resonates best with that audience. For example, if your blog covers travel tips, create fun “travel hacks” videos showing clever ways to pack suitcases more efficiently.

  • Include Clickable Captions 👉🏻 Enable the “See More” link on captions and insert a compelling call to action driving users to click and visit your site.For example: "Check out my Bali travel guide for more tips!

  • Leverage Trending Sounds 👉🏻 When popular sounds are gaining traction, incorporate them into videos closely aligned with your niche to capitalize on that trend and get discovered by more users already engaged with that sound.

5. Strategies to grow your TikTok account

Building a loyal following takes time but can pay great dividends. Here are proven ways to grow your TikTok account:

  • Post Consistently 👉🏻 Posting daily videos signals to the algorithm that you are committed to providing value. This increases recommendations to potential new followers.

  • Engage With Your Audience 👉🏻 Reply to comments displaying interest in your content; Like and comment on followers' videos to build community; Ask intriguing questions to spark discussion.

  • Collaborate With Niche Influencers 👉🏻 Work with creators in complementary niches for cross-promotions. For example, if you have a fashion blog, collaborate with popular beauty vloggers. This exposes each other's follower base to new yet relevant content while allowing both creators to gain new engaged followers.

  • Optimize Hashtags 👉🏻 Include a mix of popular and niche hashtags so your content surfaces both to the masses and to users specifically interested in your niche.

  • Run Giveaways 👉🏻 Giveaways incentivize users to follow you, like and share your videos. Require them to comment why they deserve to win for extra engagement.

6. Monetizing through tikTok

Once you build an audience in the thousands, you can start monetizing your account in several ways:

  • Paid Brand Partnerships 👉🏻 Popular brands often run influencer campaigns paying creators to promote their products or services through sponsored posts. Rates vary greatly depending on follower count but can range anywhere from $100 to $10,000+ per post for top creators.

  • Affiliate Marketing 👉🏻 Promote relevant products in your niche through affiliate links in captions. This pays you a commission for every user you refer making a purchase.

  • TikTok Creator Fund 👉🏻 TikTok directly pays creators with over 10k followers and 100k video views in the last 30 days. The payment rate per view depends on factors like location and content quality but reportedly averages around 2-4 cents per 1,000 video views. This can serve as passive income that adds up over time as your viewership grows.

7. Integrating TikTok into your blog promotion strategy

To fully capitalize on TikTok for amplifying your blog's reach, seamlessly blend it into your overall strategy:

  • Cross-Promote Content 👉🏻 Share blog post links in TikTok captions; Compile TikTok videos into blog posts and promote them. This develops an engaged audience across both platforms.

  • Repurpose Content 👉🏻 Turn written posts into snackable videos or transform popular videos into in-depth articles. This saves you creation time while showcasing content to new audiences. For example, transform your "How I Saved $500 On My Hawaii Trip" blog post into a fun 60 second "Hawaii Travel Hacks" TikTok video.

  • Analyze Performance 👉🏻 Use TikTok and blog metrics to identify best-performing themes and formats. Then adjust your strategy to create more of that content resonating strongly with your niche.

8. Top tools for creating viral TikTok content

The right tools can streamline producing captivating videos:

  • Videotok 👉🏻 This latest generation tool is the most powerful of all as it allows you to create videos in minutes without needing to know video editing.

  • InShot 👉🏻 This powerful editing app lets you easily trim, rearrange and enhance videos with effects, text captions, music and more. It's ideal for creating professional shorts optimized for TikTok.

  • Over 👉🏻 Over offers a library of templates and assets for crafting visually appealing marketing videos in minutes without any technical skills.

  • Legend 👉🏻 Legend helps you create eye-catching animated text effects to use in intros, captions or breakdowns. This makes your videos stand out.

  • CapCut 👉🏻 Owned by TikTok's parent company, CapCut allows advanced edits like clipping, splicing and adding overlays to take your videos to the next level.

9. Case study: Jen on a Jet Plane's TikTok success

Jen Ruiz of Jen on a Jet Plane effectively leveraged TikTok to grow both her account and blog into booming successes.

She regularly posts fun, punchy videos sharing clever travel tips and hacks interspersed with exotic travel footage. This provides great entertainment and value to her audience.

Consequently, her TikTok account has grown exponentially to over 739,000 followers and 17+ million likes.

Simultaneously, the surge in visibility drove massive amounts of referral traffic to her blog. This enabled her to develop a full-time income from both affiliate marketing and lucrative travel brand sponsorships. Jen's success clearly demonstrates TikTok's immense potential for bolstering blogs when leveraged strategically.

10. The future of social platforms for blog promotion

As increasing competition makes it harder to gain visibility on mature platforms like Facebook and Instagram, emerging networks like TikTok provide a way to get ahead of the curve early on.

Their explosive growth presents a prime chance to establish yourself as an authority figure and leader in your niche. Subsequently directing that loyal audience back to your blog.

Furthermore, TikTok's addictively engaging video format trains users to expect snackable yet impactful content. This shifts content marketing priorities for brands and bloggers towards formats optimized for mobile devices and shorter attention spans.

Finally, TikTok also spurs innovation by introducing new video effects, editing styles and marketing tactics that later get adopted by other platforms too.

By closely tracking these emerging trends and adapting quickly, bloggers can stay ahead of changes in consumer behavior and preferences. Allowing them to continually capture attention amidst intensifying competition for eyeballs.

In summary, TikTok appears poised for tremendous continued growth and presents forward-thinking bloggers an unparalleled avenue to dramatically expand their reach.

Start driving more blog traffic with TikTok now

Hopefully this guide has shown TikTok's tremendous potential for generating blog growth when leveraged effectively.

So what are you waiting for?

Start brainstorming captivating video ideas, crafting eye-catching content optimized for TikTok, and implementing smart promotional tactics.

Then sit back and watch your blog traffic and revenues soar over the coming months!

Get Started With TikTok for Your Blog

To achieve these goals, we suggest you to use both Editby and Videotok

Learn more:

Maria Ruocco