Social media

Aug 6, 2023

What is organic growth on LinkedIn? How to implement it?

Maria Ruocco

LinkedIn is not just a professional networking platform. In fact, through this platform it is possible to make an important contribution to the growth of our personal or commercial brand because LinkedIn also offers immense potential for organic growth.

This means that creating a growth strategy on LinkedIn could be decisive. So you must look to implement strategic approaches, create valuable content, optimize your profile and engage your audience to increase your organic reach and build a strong presence on the platform.

Given LinkedIn's potential for organic growth, let's analyze some strategies to keep in mind.

1. What is organic growth on LinkedIn?

Organic growth on LinkedIn refers to building a following and engagement without relying on paid advertising or promotions.

This approach allows you to connect with the right audience in an authentic way and establish yourself as an authority in the industry because there is no force in showing your content. Users naturally come into contact with your posts and are therefore interested in your profile.

To foster all this contact with potential followers it is necessary to think of clear execution strategies that allow you:

  • to be consistent with your style in all the posts you publish;

  • to create valuable content that manages to communicate key information to your followers;

  • to optimize your profile so that it is easier for the algorithm to position you;

  • to understand what type of content works best for your audience in order to engage your audience in a greater way.

2. Optimizing your LinkedIn profile

To attract the right audience and convince them to follow you, it is crucial to optimize your LinkedIn profile.

Consider the following tips:

  • prioritize connections with relevant individuals who align with your industry or target audience;

  • remove pending connection requests that do not contribute to expanding your network effectively;

  • craft a compelling headline that showcases your expertise and value proposition;

  • utilize keywords strategically throughout your profile to enhance searchability;

  • customize your URL to create a professional appearance.

Being able to execute this strategy means creating an optimized profile and ready to increase your base of followers.

In addition, you could also ask for recommendations from colleagues or clients to boost your credibility. Regularly posting relevant content and engaging with others' posts can further enhance your visibility and influence on the platform.

3. Crafting engaging content for maximum impact

Creating engaging content is a key part of building a network that admires your knowledge and insights.

Consider these tips when creating content:

  • offer new ideas, actionable tips, thought-provoking questions or meaningful change through valuable articles or posts;

  • leverage different formats such as videos, carousels, infographics or PowerPoints to make your posts stand out visually;

  • develop a clear brand voice that showcases your personality and resonates with your target audience;

  • be authentic in your content and share personal experiences or stories to deepen connections with your audience.

Consistently posting valuable content on a schedule that aligns with your target audience's active times maximizes reach and engagement. Experiment with different formats and topics to gauge what resonates best with your audience.

Engaging with your audience's comments and feedback is equally important. It not only fosters a sense of community but also provides insights into their preferences, allowing you to refine your content strategy further.

4. Consistency and scheduling for reach and engagement

Consistency is key on LinkedIn. Establishing a regular posting cadence helps build familiarity within your network. So create your own calendar and try to stick to it. It doesn't need to be daily but try to commit yourself to at least respecting a weekly cadence.

Consider the following strategies:

  • determine the optimal frequency of posts based on the engagement rates of previous posts;

  • schedule your posts strategically to maximize reach during peak activity times of your target audience;

  • utilize social media management tools or LinkedIn's built-in scheduling feature to plan and automate your content distribution.

By maintaining consistency in posting, you increase visibility, attract more followers, and foster ongoing engagement.

Remember, the quality of your posts is as important as their frequency. Ensure that your content is relevant, engaging, and adds value to your audience. This approach will help you build a strong brand presence on LinkedIn.

Read more: How to grow on LinkedIn in 2023? 11 Tips to increase your followers

5. Creating a LinkedIn Lead Generation Funnel

LinkedIn can serve as an effective lead generation platform by capturing emails from interested individuals.

Consider these tactics:

  • offer valuable lead magnets such as eBooks, industry reports, or exclusive resources in exchange for email addresses;

  • promote these lead magnets through engaging posts or articles that highlight their value to the target audience;

  • create dedicated landing pages where visitors can provide their contact information in exchange for accessing the lead magnet.

This approach allows you to grow an email list while simultaneously building relationships with potential customers.

6. Leveraging LinkedIn groups for increased reach and engagement

LinkedIn groups offer opportunities to connect with like-minded professionals within specific industries or interests. Try to find all the groups that are related to your field of interest and join it.

Consider these tips when utilizing LinkedIn groups:

  • join relevant groups related to your industry or niche;

  • actively engage in discussions by offering insights, answering questions, or sharing valuable resources;

  • provide value first before promoting yourself or your products/services within the group;

  • establish relationships with group members by offering support and fostering meaningful connections.

By participating in LinkedIn groups, you not only increase your reach and engagement but also position yourself as a trusted authority within your industry.

7. Integrating social platforms for maximum exposure

LinkedIn allows you to integrate your other social media platforms, maximizing your reach across different channels.

Consider these tactics:

  • link your LinkedIn profile to your personal or company website;

  • cross-promote content from other platforms by sharing links, videos, or snippets on LinkedIn;

  • provide followers with the option to connect on their preferred platform (e.g., Instagram, Twitter) through bios or contact information.

By integrating social platforms, you streamline the process for followers to engage with you on their preferred channels while expanding your overall reach.

8. Encouraging interaction and driving engagement

To drive engagement on LinkedIn, it is essential to encourage interaction among your audience.

Consider these strategies:

  • ask thought-provoking questions at the end of posts to prompt comments and discussions;

  • personalize responses to comments or messages received from followers;

  • utilize relevant hashtags in your posts to increase discoverability by users searching for specific topics;

  • include effective calls-to-action that encourage desired actions such as liking, commenting, sharing or visiting a website.

By actively engaging with your audience and providing opportunities for interaction, you foster deeper connections and increase engagement rates.

It is therefore important to study your audience and understand which interactions work best and how your community is willing to interact. After analyzing what works best, try to stick with this content so that the algorithm understands that your profile is of interest to people who are in your target.

Read more: How to get more followers on TikTok in 2023 [Ultimate Guide]

9. Analyzing LinkedIn page insights for performance optimization

LinkedIn's analytics tools provide valuable insights into the performance of your content strategy.

Consider the following strategies:

  • regularly analyze LinkedIn Page Insights to understand which types of content perform best;

  • refine content strategy based on analytics-driven data and adjust future posts accordingly;

  • understand audience preferences by analyzing follower demographics and professional characteristics.

Leveraging this data allows you to optimize your content creation efforts based on what resonates most effectively with your target audience. Data analytics will show you the way forward. It's about performing, analyzing and iterating.

10. Amplifying reach through employee advocacy

Encouraging employees to share and engage with your content amplifies reach by utilizing their connections on LinkedIn.

Consider these tactics:

  • educate employees about the importance of personal branding on LinkedIn;

  • provide them with valuable content that they can share within their networks;

  • encourage active engagement from employees through liking, commenting, or sharing company posts.

By leveraging employee advocacy, you tap into a wider network of connections, increasing the exposure of your brand and content. Employees who are willing to share your vision with you are a symptom of an environment and a trait of your personality that is sure to positively affect people because it all builds trustworthiness and empathy.

Conclusion: Unlocking the Full Potential of Organic Growth on LinkedIn

Unlocking LinkedIn's organic growth potential requires consistency, valuable content creation, optimization techniques, engagement tactics, and leveraging analytics-driven insights.

By implementing these strategies effectively and consistently engaging with your audience, you can maximize your reach and establish yourself as an industry authority on the platform.

Remember to adapt your approach based on feedback from analytics and continuously refine your content strategy to drive ongoing organic growth.

Remember that you can use Editby to create your content faster.

Here is also a guide on 10 Inspiring Post Ideas on LinkedIn

Spanish version 🇪🇸

Maria Ruocco