Social media

Aug 9, 2023

Monetizing creativity on “Twitter”: X's Ads Revenue Program

Maria Ruocco

After the arrival of Elon Musk, Twitter didn't just change the name. Many of the rules that governed the platform have changed. Musk's intent would seem to be to bring closer to platforms such as Instagram or TikTok.

The intent is to revitalize the platform and generate interest among content creators. This process has accelerated since Meta launched Thread.

One of the latest additions is the Creators Ad Revenue Sharing program, which allows verified content creators to earn money by sharing their ad revenue in responses to their posts.

With this move, it is trying to attract the attention of creators of any type of content having Twitter been relegated more to a professional audience until now.

Introducing the creator Ads Revenue Sharing Program

The creator ads revenue sharing program is designed specifically for verified content creators on X.

To be considered eligible for creator ads revenue sharing you must:

  1. Be subscribed to X Premium or Verified Organizations

  2. Have at least 15M organic impressions on your cumulative posts within the last 3 months

  3. Have at least 500 followers

By setting these requirements, X ensures that only established and influential content creators can participate in the program.

Once accepted into the program, content creators will have the opportunity to earn money through ad impressions generated from replies to their posts. The more engagement their posts receive and the higher the number of ad impressions, the greater their potential earnings.

Read more: Checklist for content creators to grow on Twitter

How the Ads Revenue Sharing Program works?

The official X page provides clear information on how the program works and how to activate it.

Below is a summary scheme provided by X.

X Help Center Informations

You can find all the information here: Ads Revenue Sharing

Understanding Ads impressions and revenue sharing

Ads impressions refer to the number of times an advertisement is displayed or viewed by users on X.

In this context, ad impressions are generated when users view or interact with ads that appear in replies to a verified content creator's post.

Content creators who participate in the program will receive a share of the revenue generated from these ad impressions based on a predetermined payout structure set by X. The exact calculation method may vary depending on various factors such as engagement metrics, user demographics, and advertising rates.
However, it typically involves determining a percentage share for content creators based on their contribution to the overall ad impressions.

Getting Started with the Program

What you’ll need once you are eligible?

  1. A Stripe account

  2. Adhere to  Ads Revenue Share Terms

To participate in the creator ads revenue sharing program, content creators need to set up a Stripe account. By linking their X account to a Stripe account, content creators can receive their earnings directly and securely.

Additionally, it is crucial for content creators to familiarize themselves with X's Ads Revenue Share Terms. These terms outline the rules and guidelines for participating in the program, including requirements related to ad placement, compliance with advertising policies, and adherence to ethical standards.

Once content creators have met all the eligibility criteria and are well-versed in X's Ads Revenue Share Terms, they can join the creator ads revenue sharing program through X's designated platform or interface.

Read more: How to use Twitter for growing your brand: step by step guide

Realizing the earning potential on X

The introduction of the creator ads revenue sharing program offers substantial early payouts for verified content creators on X. However, it is important to note that sustaining a living solely through this program may be challenging due to its high eligibility qualifications.

While earning potential varies based on factors such as user engagement and ads impressions generated by each individual post, some successful content creators have reported significant earnings from participating in similar programs offered by other social media platforms. These success stories demonstrate that dedicated and influential content creators have the potential to earn a substantial income through ad revenue sharing initiatives on social media platforms like X.

@levelsio X (Twitter) Account

However, it is essential for aspiring content creators not to rely solely on this program as their primary source of income. Diversifying revenue streams by exploring additional opportunities such as brand partnerships, sponsorships, merchandise sales, or crowdfunding can provide stability and financial growth in conjunction with participation in the creator ads revenue sharing program.

Best practices for maximizing Ads revenue

To maximize ad revenue as part of the creator ads revenue sharing program on X, verified content creators should consider implementing best practices:

  1. Creating Engaging Content: Focus on creating high-quality and engaging content that resonates with your target audience. The more users interact with your posts, the higher the chances of generating ad impressions and earning revenue.

  2. Leveraging Engagement Metrics: Regularly analyze engagement metrics such as likes, retweets, comments, and shares to identify patterns and understand what type of content drives the most user interaction. By leveraging these insights, you can optimize your content strategy to maximize ad impressions.

  3. Optimizing Post Frequency: Find a balance between posting consistently to maintain user engagement and avoiding overwhelming your audience with excessive posts. Monitor user feedback and adjust your posting frequency accordingly.

  4. Engaging with Your Audience: Actively engage with your audience by responding to comments, addressing questions or concerns, and fostering meaningful interactions. Building a strong connection with your followers can increase loyalty and encourage them to share your posts, leading to higher engagement levels.

Expert insights and tips from successful content creators on X

As always, it's all a matter of practice. Up to now we have given you the theoretical basis to immerse yourself in the world of monetization on and see your activity paid. of content creators.

We therefore advise you to consider obtaining more practical information in this way:

  • connect with successful content creators who have participated in similar programs;

  • seek advice from industry experts who specialize in social media monetization strategies;

  • stay up to date on trends and best practices through online forums, webinars and educational resources.

By leveraging the knowledge and experience of experts and successful content creators, you can gain valuable insights to improve your X monetization strategies.

Conclusion: empowering creativity and financial growth on X's program offers a significant opportunity for verified content creators to monetize their creative.

The admissions criteria are not very easy to achieve especially as regards the number of impressions. In any case, all of this has its own logic that responds to the logic of the market itself. Advs are made to be viewed by as many people as possible and therefore it is right to introduce barriers to entry.

That's all we wanted to tell you about the new program. We hope we have been of help to you.

If you want to follow us on you can find us under the name of @editbyapp.

Remember that you can use Editby to create your content faster.

Here is also a guide on How often should I post on Twitter?

Spanish version 🇪🇸

Maria Ruocco