Social media

Aug 4, 2023

How to use Twitter for growing your brand: step by step guide

Maria Ruocco

Creating your own Twitter following can be very useful for your business or personal brand.

However, growing one's online profile is not easy.

It is therefore legitimate to wonder:

  • Is it hard to grow on Twitter?

  • How do I grow on Twitter?

  • How often should I post on Twitter to grow?

  • How do I grow on Twitter without followers?

  • What is the fastest way to grow on Twitter?

Here is a step-by-step guide to help you get started:

Step 1: Identify your niche

Before you start building your network, it is important to identify your niche. This will help you target the right audience and connect with people who share your interests.

All you will need to do is to do a specific analysis of the type of content you create and figure out which group of people may be interested.

For instance, if you create content related to video games, your audience will probably have an average age between 16-24 years old.

You will need this information to adjust the language and graphics of your content.

Step 2: Create valuable content

Once you have identified your niche, it is time to create valuable content that your target audience will find useful. This can include threads, tweets, infographics and videos. Don't forget to check all the steps.

Don’t forget to use:

  • relevant hashtags;

  • mentions.

Creating content is sometimes very complex because it requires creativity and inspiration as well as many hours of work. That's why we recommend using platforms like Editby that guide you in content.

Step 3: Engage your target audience

Engaging your target audience is a great way to build relationships and increase your visibility.

You can engage your target audience by

  • commenting on their tweets;

  • retweeting their content and responding to their mentions.

Be sure to be genuine and add value to the conversation.

Step 4: Use X (Twitter) lists to organize your connections

Twitter lists are a great way to organize your connections and stay up-to-date with their content.
Make sure to create a separate Twitter list for your target audience and add the relevant accounts to it.

Step 5: Reach out to new connections

Once you have built a relationship with your target audience, it's time to reach out to new connections.

You can do this by

  • sending DMs;

  • commenting on their tweets;

  • retweeting their content.

Make sure to personalize your outreach and add value to the conversation.

Step 6: Provide free value

Providing free value is a great way to build trust and increase your visibility.

You can provide free value by offering:

  • templates;

  • resources;

  • educational content;

  • Information about your story or the story of your brand (f.i., share the MMR or milestones).

Make sure to promote your free value on Twitter and other social media platforms.

Step 7: Measure your results

Measuring your results is an important step in building your network on Twitter.

You can measure your results by:

  • tracking your follower count;

  • Tracking your engagement rate;

Make sure to use analytics tools to track your progress and make adjustments to your strategy as needed.

Step 8: Be consistent

Don't forget that content creation very often converts into an endurance test.

You can share very useful tips and content, but the effort becomes useless if you are not consistent with your publications.

Create a content creation calendar after analyzing the trends in your niche and identifying the topics you would like to cover will help you not feel lost considering the great effort involved.

Read more: How to grow on LinkedIn in 2023? 11 Tips to increase your followers

In conclusion, building your network on Twitter takes time and effort, but it can be very beneficial for your business or personal brand.

By following these steps, you can build meaningful relationships and increase your visibility on the platform.

Good luck 🍀

Spanish version 🇪🇸

Maria Ruocco