Social media

Aug 5, 2023

How to use TikTok Hashtags

Maria Ruocco

TikTok has officially entered the growth strategy of personal and commercial brands for a few years now. Different platform but same problem: reach as many people as possible who are in our target.

One of the aspects that we need to analyze in your growth strategy is hashtags. Trending TikTok hashtags increase your posts' visibility and reach.

Is this the only benefit?
No. Hashtags also allow you to identify competitors and get fresh stimuli and ideas for creating your new content by helping you see what other people in your industry are producing.

In this article, we will analyze the use and potential of trending TikTok hashtags to increase your presence on TikTok.

Going viral is the keyword. Let's see how.

What is the role of hashtags on TikTok?

Hashtags on TikTok are a powerful tool for categorizing content and increasing discoverability.

Users can search for words or groups of words directly on tiktok to locate the most relevant content written on the topic that has been specifically labeled using hashtags.

Sticking the hashtag label on your post allows the algorithm to understand faster that your content should appear in search results when a user types that specific word present in the label.

Using hashtags, therefore, is a strategy that creates clear departments within the platform.

It works like in the supermarket: the #pizza🍕 aisle is the place where you expect to find all the pizzas and so if you want a pizza you go directly there because each aisle has a sign with the product categories you can find.

Similarly, if I want to see #pizza-related content on social media, the hashtag #pizza🍕 will help me find as many relevant content posted by people I don't know.

Using relevant and strategic hashtags can significantly increase the reach and engagement of your content.

Read more: How to write TikTok scripts that convert

Strategies for effective use of the hashtag

Search trending hashtags

One of the best ways to increase the visibility of your content is to jump on trending hashtags.
TikTok's "Discover" tab displays trending hashtags, allowing users to create and share content in line with these trends

Create Unique Branded Hashtags

Branded hashtags are unique to your brand or campaign and can help foster a community around your content.

When creating a personal or commercial brand, It's important to try to channel all the content you create that the community creates about you into one place accessible to all that allows you to build a brand identity.

This place is the space created thanks to the use of a specific hashtag where people can see that our brand really works on its image seriously and many people are already referring.

This strategy can improve brand recognition and encourage user-generated content. Encourage your followers to use your brand hashtags to increase engagement and brand awareness.

Combine popular and niche hashtags

Combining popular and niche hashtags can help your content reach a diverse audience.

Popular hashtags can increase visibility, while niche hashtags can attract a more targeted audience.

In the next two paragraphs we will talk about popular and niche hashtags in more detail.

Use niche-specific hashtags

In the previous point we recalled the use of niche hashtags.

These are specific hashtags that identify a well-defined target audience with specific interests. Using these hashtags can help you reach a more targeted audience.

For example, if your content is aimed at an audience of people who travel, you could use hashtags like #winterholiday or #summergetaway.

Use popular hashtags in your industry

The combination of popular and niche hashtags is very important.

Popular hashtags are more general and often used tags in an industry that allow your content to appear on that hashtag's reference page.

The positive aspect of using these hashtags is given by the positioning on the pages that are more easily accessible by users because they are often generic categories that correspond to search keywords used by users.

The negative aspect is that most other people and competitors will use the same hashtag and therefore it will be difficult to position the content well as it will go further and further down the feed.That's why you need to use both popular hashtags and niche hashtags.

Use branded hashtag challenge

Hashtags become even more powerful when used in challenges, which prompt TikTok users to create videos that show themselves performing a specific action.

With this category of hashtags, users are vented to reimagine an influencer's video, show off an athletic feat, or dance to a fun song.

Each participant then publishes their video on TikTok together with the corresponding hashtag. Since many of these challenges go viral, participating with our content in these challenges exponentially increases the possibility.

Analyze the hashtags your competitors use

Creating your own growth strategy is essential.

But how to do it?

There are at least two aspects to consider:

  • To create our strategy it is necessary to understand what we are good at, what our skills are and how to exploit them to create content that can interest people and allow them to interact with the video making tiktok recommend the video to more people. At this point, inserting a relevant hashtag can become a necessary push to get your talent elsewhere.

  • What are my competitors doing? what works? what should i do differently? Understanding what strategies our competitors adopt with hashtags can offer us a lot of relevant information such as the hashtags that work the most or the user target they address because hashtags serve precisely to reach that audience.This is why it is important to integrate our strategy with things that work for our competitors and add differential elements to increase the chances of reaching a new portion of the public.

Read more: How to get more followers on TikTok in 2023: The Ultimate Guide

TikTok algorithm and hashtags

Understanding TikTok's algorithm can help you optimize your hashtag usage.

The algorithm takes into account several factors, including user engagement, insights, and device and account settings.

While it's not entirely clear how much weight the algorithm gives to hashtags, using them strategically can potentially improve content discoverability.

Perfect your hashtag strategy

Despite the many words that can be written on the subject, the real key to success for an Instagram strategy is constant and daily experimentation.
What do you have to do?

  • Try different hashtags;

  • analyze their performance;

  • refine your strategy accordingly.

This experimentation cannot stop once everything starts to work because what works today may not work tomorrow.

So, keep your strategy flexible and adaptable. When hashtag trends change, your strategy should change too. Stay flexible and adapt to ensure your content remains relevant and engaging.

Bottom line, hashtags on TikTok are powerful tools that can increase visibility, encourage user engagement, and increase the reach of your content. By understanding their importance and implementing best practices, you can significantly improve your presence on TikTok.

Also remember not to overuse hashtags as, while useful, too many can look like spam. Aim for a balanced approach and you will see that with consistency the results will come.

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Spanish version 🇪🇸

Maria Ruocco