Social media

Aug 4, 2023

How to get more followers on TikTok in 2023 [Ultimate Guide]

Maria Ruocco

TikTok is the platform most used by the young audience. This means that a great part of the audience is concentreted in this platform. Because of the algorithm, it may seem that reaching a large audience might be easier than in other platforms, but it can also be very challenging.

In this article, we offer you some tips that will help you plan your TikTok growth strategy.

1. Leverage the Creator Tools available on TikTok

Creator tools are advanced features that allow you to gain insights into your content (e.g. how your content connects with others on TikTok, how to develop a content strategy, and how to engage people who watch your videos).

Use this data to personalize your content, optimize your posting schedule, and improve your overall TikTok strategy.

How to access the creator tools?

  1. In the TikTok app, tap Profile at the bottom.

  2. Tap the Menu button at the top.

  3. Tap Creator tools.

  4. Tap the tool you'd like to review.

What are the features?

  • Analyses
    With this tool you can get information about the performance of your videos. You can choose to view all of your videos or individual video performance.

  • Creator portal
    Creator Portal is a hub that provides information on the basics of TikTok.

  • Promote
    With this tool you can access the advertising functions. For those who want to try to reach a larger number of people, this is obviously a very useful tool.

  • Questions and answers
    Q&A allows your viewers to ask questions directly through your profile or in the comments section of your video.

  • TikTok
    Creator Next Creator Next is a monetization program. We will learn more about this tool in the next articles.

2. Identify your target audience

Understanding your target audience is key to creating content they will enjoy and share.

You need to identify who are the people your content is targeting to make sure it is consistent with their tastes. Those who follow a cooking profile (🍕) in most cases will not be interested in content related to video games (🎮).

Creating high quality content for a niche of people is not only one of the statistically most effective strategies for creating one's own identity in the sector but also for reaching a qualified audience much faster.

Read more: How to use TikTok Hashtags

3. Jump on the trends

TikTok is all about trends. Participating in trending hashtags, songs, and challenges can increase your visibility and attract more followers.

Again, you can combine multiple strategies to maximize the impact of your content.

For instance, you can leverage partnerships with other TikTok users, especially those with larger followings. Creating content that is trending coupled with the increased chance of reaching more people can help you extend your reach and attract new followers.

In this way you will combine two growth strategies: Trend + Collaboration

4. Share real experiences with your followers

Users appreciate content that provides value. Share your experience, offer tips or teach a new skill to engage your followers.

This authentic and more spontaneous approach encourages users to interact much more with your content. If you notice, this type of post is the one with the most comments and likes.

To increase the retention of your followers, create an active community. Answer questions and don't be superficial in interactions. Leave your interest alone. This not only fosters a sense of community but also increases your visibility.

5. Use hashtags strategically

Hashtags can expose your content to a wider audience.
Use relevant and trending hashtags to make your videos discoverable.
We recommend you to use this tiktok page: Browse what's trending now in...

6. Cross promote your videos

The amount of platforms that exist today is almost embarrassing. Each brings advantages but all require creation efforts and perseverance without shortcuts.

One of the strategies you can pursue is to cross-use the platforms.

Promote your TikTok videos on other social media platforms to reach more potential followers.
It doesn't have to be a generalized strategy because otherwise your followers would have no advantage in following you on the different platforms.

For instance, with a video posted on TikTok you can create a short for YouTube.

In this way, the short is a sort of preview of your content and with this piece of content you will be able to reach a larger number of followers.

Read more: How to write TikTok scripts that convert

7. Host contests or giveaways

Run contests or giveaways to drive audience engagement and increase your follower count.

Collaborate with:

  • other TikTokers who have audiences that are similar to yours. The homogeneity of interests increases the chances that the followers of the respective communities will be interested in the other profile. Consider partnerships to tap into new audiences and expand your reach;

  • brands that offer products or services in line with the needs of your audience.

The interactions will increase and consequently your engagement will also increase.

8. Post at the right time

The YouTube algorithm analyzes the first interactions received by the video to decide how much to push the content, proposing it in the "For You" section if it has good potential, effectively triggering a growing chain reaction.

How to end up in the "For You" section of TikTok?

The short answer is: by posting at the right times.

By posting your content at the best times on TikTok, you will increase the chances that your video will be seen by more people within the first few minutes of posting.

Based on a study by Influencer MarketingHub, the best times to post on TikTok are:

  • Mondays: 6 AM, 10 AM, 10 PM

  • Tuesdays: 2 AM, 4 AM, 9 AM

  • Wednesdays: 7 AM, 8 AM, 11 PM

  • Thursdays: 9 AM, 12 AM, 7 PM

  • Fridays: 5 AM, 1 PM, 3 PM

  • Saturday: 11 AM, 7 PM, 8 PM

  • Sunday: 7 AM, 8 AM, 4 PM

9. Optimize your profile

Make sure your profile is attractive and informative.

What should I check?

  • Profile picture
    Make sure you set your profile picture correctly. If it's a text, make sure it can be read from a distance;

  • Description
    You need to clearly communicate who you are and what your content is about;

  • Feed images
    Remember that the visual aspect also gets people to follow you;

  • Video Thumbnail
    When creating videos, pay attention to the size of the text as it may overlap the tiktok icons.

Interact with other TikTok creators

As we've already seen, partnering with other creators can help you reach new audiences and get more followers.

When you have to choose who to collaborate with, keep in mind:

  • choose people who deal with topics similar to yours to address users who could most likely be interested in your content;

  • create a worksheet to share with the other creator to exchange ideas and intercept content that could go viral;

  • analyze previous collaborations and try to understand if your style is similar or there may be aspects that you can cross (for example, one is very good at video editing while the other is very good at making people laugh).

Encourage user-generated content

User-generated content can increase engagement and foster a sense of community among your followers.

For example, creating a video to specifically respond to followers' comments allows members of our community to understand that we are present and that we are listening to them.

Furthermore, in this way we will attribute a sense of importance to their words with the consequence that they will return to write comments to our videos.

Remember that quality content matters: write your own TikTok Scripts with Editby

Spanish version 🇪🇸

Maria Ruocco