Feb 8, 2024

How to add a quiz to your Blog

Maria Ruocco

In today's digital world, merely publishing content is no longer enough to capture and retain reader attention. To stand out, you need to incorporate interactive elements like quizzes and polls to actively engage your audience.

Not only are quizzes entertaining, but they also provide valuable insights into your readers' preferences and behaviors.

According to Opinion Stage, quizzes can help:

  • boost brand awareness

  • increase website traffic

  • increase time on site

  • promote newsletter signups

  • drive sales

So if you want to step up your blogger game, adding a fun and informative quiz is a smart way to go. This comprehensive guide will walk you through the entire process.

Why you should add a quiz to your blog

Here are some of the key reasons why quizzes can be game changers for your blog:

  • Boost Engagement πŸ‘‰πŸ» quizzes compel readers to spend more time actively engaging with your content instead of just passively reading. Higher engagement leads to better retention.

  • Gain Insights πŸ‘‰πŸ» the quiz questions and results provide understanding into your readers' interests, opinions, preferences and behaviors. These valuable insights can inform your content strategy.

  • Increase Shares & Links πŸ‘‰πŸ» quizzes tend to get shared frequently across social media, which can drive more traffic to your blog. The links also boost your domain authority.

  • Enhance Brand Awareness πŸ‘‰πŸ» an entertaining, insightful quiz that aligns with your brand can enhance brand awareness and help you connect with your target audience.

  • Drive Conversions πŸ‘‰πŸ» you can gate your quiz behind a lead generation form to collect email addresses for your newsletter or drive other desired actions.

Step-by-Step guide to add a quiz in your blog

Quiz make the reader's experience more interactive and enjoyable. Therefore, depending on the type of content, it is advisable to add the quiz in some articles.

This is not a complete task as you can do it without needing to know coding.

You just need to follow these steps:

  1. Step 1: Create a Quiz πŸ‘‰πŸ» go to Opinion Stage and either select one of their professionally designed quiz templates or create your own personalized quiz from scratch. You can make a trivia quiz to test knowledge or a personality quiz for fun. Customize things like images, colors, intro texts to match your branding. Tip: have 5-15 intriguing questions to strike the right balance between value and length.

  2. Step 2: Get the Embed Code πŸ‘‰πŸ» once you finish building your quiz, go to the items dashboard on Opinion Stage. Locate your quiz and click on the "Embed & Share" button associated with it. This will open up tabs with different embed codes. Select the "General" tab and copy the embed code.

  3. Step 3: Add Quiz to Blogger πŸ‘‰πŸ» go to your blog account and open up the page/post editor where you want to add your quiz. Toggle to the HTML view (from the toolbar). Paste the embed code you copied into the HTML and make sure it's placed appropriately amongst the other HTML elements.

  4. Step 4: Preview & Publish πŸ‘‰πŸ» preview your page first to ensure the quiz appears and functions as expected. Make any tweaks needed to placement, sizing etc. When ready, click "Publish" to add the live quiz to your published blog post or page. And that's it! Your audiences can now enjoy your engaging, interactive quiz and you can gain actionable insights from it.

Creating an impactful blogger quiz

Now that you know how to add a quiz to your blog, let’s discuss a few tips to make sure your quiz delivers maximum value with Opinion Stage:

  1. Choose the Right Topic πŸ‘‰πŸ» The subject matter of your quiz should: 1) Align with your blog niche and target audience; 2) Spark curiosity, conversation & shares; 3) Provide entertainment as well as insight. For example, a travel blog quiz could cover dream destinations or packing hacks.

  2. Optimize Length πŸ‘‰πŸ» Keep your quiz focused and scannable by having 5-15 intriguing questions. Too long and readers lose interest; too short doesn't provide enough substance.

  3. Leverage Visuals πŸ‘‰πŸ» Images make quizzes more appealing and engaging. Add custom photos or graphics that enhance questions and align with your branding.

  4. Gate with a Lead Gen Form πŸ‘‰πŸ» Consider gating your quiz behind a lead gen form to collect emails for your newsletter. Offer quiz results as an incentive to convert subscribers.

  5. Promote Your Quiz πŸ‘‰πŸ» Share your quiz URL across social channels and embed it in relevant blog posts with a teaser intro. Track performance to see which placement drives the most conversions.

Quiz topic ideas based on blog niche

The quiz subject should resonate with what your blog and target audiences care about. Here are some ideas tailored to different niches:

  1. Lifestyle Blogs πŸ‘‰πŸ» Celebrity style; Decorating personality; Travel compatibility

  2. Food Blogs πŸ‘‰πŸ» Cooking knowledge; Foodie level; Healthy eating habits

  3. Fashion Blogs πŸ‘‰πŸ» Style profile; Shopping personality; Wardrobe organization tips

  4. Tech Blogs πŸ‘‰πŸ» Gadget expertise; Digital skills assessment; Cyber safety quiz

  5. Fitness Blogs πŸ‘‰πŸ» Exercise myths; Diet & nutrition know-how; Workout preference finder

Cater your quiz topic around your blog niche for maximum appeal.

Optimizing quiz placement on your blog

Where you place your quiz on your blog or website plays a key role in its visibility and conversion rates. Here are some top tips for optimization:

  • Highlight in Sidebar πŸ‘‰πŸ» Feature the quiz in your sidebar area so it's visible on multiple pages. This persistent placement keeps it discoverable.

  • Embed in Related Posts πŸ‘‰πŸ» Add the quiz within blog posts where the subject matter aligns. Introduce it as a relevant piece of supplemental content.

  • Showcase in Popups πŸ‘‰πŸ» Display the quiz in targeted popups, such as exit intent popups, to capture reader attention as they navigate away.

  • Promote Above the Fold πŸ‘‰πŸ» Place the quiz high up on important pages like your home, blog or contact page so it's seen without needing to scroll down.

Test out different placements and track engagement over time to determine ideal embedding for your quiz.

Revamping Old blog posts with new quizzes

Adding fresh, vibrant quizzes into old, outdated posts is a smart way to reinvigorate content and breathe new life into stale blogs.

Here are some quick tips for integrating quizzes into existing content:

  • Review previous posts πŸ‘‰πŸ» Scan old blog post titles and summaries for relevant topics that align with potential quiz subjects.

  • Build a related quiz πŸ‘‰πŸ» Craft 5-15 questions that provide additional insight into the post topic and add an interactive element.

  • Embed the quiz πŸ‘‰πŸ» Seamlessly integrate the quiz within the body of old posts with a brief intro paragraph setting context.

  • Update metadata πŸ‘‰πŸ» Enhance old post metadata with better keywords, images, meta descriptions and titles optimized for the new quiz content.

  • Repromote content πŸ‘‰πŸ» Share old blog posts featuring new quizzes on social media and email newsletters to re-engage visitors.

  • Track analytics πŸ‘‰πŸ» Keep an eye on key metrics like pageviews, time on page and bounce rates to measure the impact of your revamped posts with quizzes.

Refreshing outdated blog articles with interactive quizzes helps revive interest and positions mature content to gain traction with existing as well as new audiences for the long run.

Alternatives to quizzes for engagement

While quizzes are an excellent format for driving engagement, polls and surveys are two other options worth exploring:

  • Polls πŸ‘‰πŸ» Polls feature a single, simple multiple choice question to get quick opinions from readers on trending topics or controversial subjects. Add polls to spur conversation.

  • Surveys πŸ‘‰πŸ» More in-depth than polls, surveys feature multiple questions that collect broader feedback from your audience for market research purposes.

Both these options can be easily created and embedded into Blogger without technical skills just like quizzes. Test out different formats to determine what resonates best with your readers.

The key is to incorporate interactive content that aligns with your audience interests so that the value exchange compels them to actively participate.

Actionable insights to be gleaned from quiz results

The feedback and data collected from quizzes provide valuable actionable insights you can implement to improve content and better cater to your readers.

Analytics to pay close attention to include:

  • Question performance πŸ‘‰πŸ» Analyze question difficulty, duration and drop off rates to identify engaging vs. low performing questions.

  • Audience preferences πŸ‘‰πŸ» Quiz results will reveal topic interests to produce more content around. Popular niches can inform blogs, videos and products.

  • Lead generation πŸ‘‰πŸ» If gated, monitor lead conversion rates. Follow-up with newsletters and offers tailored to quiz takers.

  • Traffic drivers πŸ‘‰πŸ» Track which promotion channels (social, email, search etc) result in the most quiz conversions to optimize marketing.

Let data guide your decision making when it comes to engaging your audience through future quizzes and contests.

Why develop quizzes using blogger

While you can outsource quiz creation, building them directly on Blogger using their native tools is the best way to go. Benefits include:

  • Total creative control πŸ‘‰πŸ» Customize every element like styling, branding and questions to suit your needs.

  • Seamless integration πŸ‘‰πŸ» Native quizzes embed fluidly across Blogger sites for smooth user experience.

  • Own all data πŸ‘‰πŸ» Analytics insights inform just your content strategy rather than external vendor roadmaps.

  • Cost savings πŸ‘‰πŸ» DIY quizzes avoid monthly fees charged by third-party quiz providers and developers.

For optimal ownership and flexibility, construct quizzes leveraging Blogger's first-party features.

Quiz design best practices

Creating an eye-catching and effective quiz requires some design considerations:

  • Branding πŸ‘‰πŸ» Visually consistent with website look and feel via colors, fonts and logos

  • Responsive πŸ‘‰πŸ» Mobile-friendly formatting to accommodate all device sizes

  • Scannable πŸ‘‰πŸ» Clear, concise questions that are easy to digest

  • Visuals πŸ‘‰πŸ» Relevant graphics and videos to illustrate complex concepts

  • Accessible πŸ‘‰πŸ» Follow web accessibility standards for those with disabilities

Well-designed quizzes seamlessly blend into your blog while delivering an engaging experience.

Promoting your quiz for maximum impact

Creating a compelling quiz is only half the battle. To drive participation you need to promote it across channels:

  • Share quiz link, embed code and teasers across social media

  • Highlight quiz in email newsletters and autoresponder series

  • Repurpose quiz questions into shareable social posts and graphics

  • Embed quiz on relevant blog posts across site with catchy intros

  • Gate gated content and offers behind quiz completion

Track key metrics like conversions and social shares to gauge quiz success. Refine promotion strategies accordingly.

Common blogger quiz mistakes to avoid

When adding a quiz to your blog, sidestep these common pitfalls:

  • Outsourcing Quiz Building πŸ‘‰πŸ» Losing creative control and data ownership makes enhancements tricky.

  • Overcomplicating Questions πŸ‘‰πŸ» Avoid complex multi-part or overly confusing questions that frustrate participants.

  • Making Quizzes Too Long πŸ‘‰πŸ» Overage quizzes with 50+ questions lead to reader fatigue and drop-offs.

  • Forgetting to Mobile Optimize πŸ‘‰πŸ»If questions and answers don’t adapt for mobile, engagement tanks on smartphones.

  • Neglecting Promotion πŸ‘‰πŸ» Without adequate visibility across channels, quizzes fail to attract entrants.

  • Not Offering Value Exchange πŸ‘‰πŸ» Collecting reader data without providing entertainment value or useful info damages trust.

The power of gamification for deeper engagement

Gamification refers to applying game design elements into non-game contexts. When it comes to quizzes, this includes features like points, levels, rewards and leaderboards.

Gamified quizzes that implement these engaging features compel visitors to return and participate more. Ongoing participation enables richer data gathering on audience interests over time.

Tools like Opinion Stage make adding gamified quizzes to your blogs seamless. Take advantage of these capabilities to capture audience attention amidst stiff online competition.

Quiz creation inspiration from industry leaders

Unsure what style quiz best fits your niche? One tip is to explore quizzes from top publishers in your field.

Analyze why their quiz formats work well and brainstorm creative ways you can apply those lessons learned to your own quizzes.

Here are a few leading brand quizzes across categories to spark inspiration:

  • Buzzfeed’s viral personality and trivia quizzes

  • Cosmopolitan’s fun relationship and dating quizzes

  • Good Housekeeping’s practical lifestyle quizzes

  • Wired’s tech focused knowledge and aptitude quizzes

While mimicking can work, the goal should be to innovate new quiz ideas tailored to your distinct brand identity and audiences.

Quiz metrics to track for optimization

To glean actionable insights from your quizzes, diligently track engagement and conversion metrics:

  • Traffic source

  • Number of entrants

  • Quiz completion rate

  • Average time spent

  • Lead conversion rate

  • Social shares

  • Answers per question

Analyze this data to identify high vs. low performing questions and leverage insights to improve future quizzes.

Tools to create interactive quizzes beyond

While the tool that we mentioned above makes quiz building easy with their native tools, here are a couple alternatives with enhanced features:

  • Typeform πŸ‘‰πŸ» beyond quizzes, Typeform enables you to create surveys, forms and assessments with video, logic jumps and even payments.

  • Qualaroo πŸ‘‰πŸ» specializes in website polls, NPS surveys and quick quizzes tailored for customer research. Integrates with over 100+ marketing platforms.

Common quiz question types

Crafting compelling questions is key to creating an engaging, insightful quiz. Formulaic questions lead to boredom.

Aim for variety by having a healthy mix of these common question types:

  • Multiple Choice πŸ‘‰πŸ» Choose from several answer options

  • True or False πŸ‘‰πŸ» Basic binary right vs. wrong answers

  • Fill in the Blanks πŸ‘‰πŸ» Supply missing words in sentences

  • Matching πŸ‘‰πŸ» Pair up elements from two separate lists

  • Ranking πŸ‘‰πŸ» Arrange options in preferred order of importance

  • Image πŸ‘‰πŸ» Identify or analyze pictured elements

  • Personality πŸ‘‰πŸ» Self-reflective β€œwhat would you do” scenarios

Blending multiple question formats keeps participants interested as they go through your quiz.

Final thoughts on incorporating quizzes

As attention spans diminish, finding ways to captivate audiences is imperative to survive and thrive as a blogger. Interactive quizzes help cut through the clutter by delivering value, entertainment and actionable insights.

With Blogger’s user-friendly tools, you can quickly create customized quizzes, seamlessly incorporate them into blog posts and easily track performance without any coding or technical skills.

So leverage the power of quizzes to boost engagement, grow your subscriber base, understand your readers better and build a stickier community around your niche.

Excited to get started? Head over to Opinion Stage to start crafting attention-grabbing quizzes tailored perfectly for your Blogger blog right now!

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Maria Ruocco