Social media

Aug 1, 2023

How often should I post on Twitter?

Maria Ruocco

Consistency is key to growing on Twitter.

It is very complex to create a balance between quantity of content and quality of information offered:

  • posting excessively may tire our followers (because it may not always be quality content).

  • on the other hand, not publishing could result in a lack of visibility.

Then it is fair to ask:

  • How many tweets per day?

  • What is the best time to post on Twitter?

  • How many times should I post in a day on Twitter?

  • How many tweets does it take to grow a day on Twitter?

There is no one-size-fits-all answer to these question. However, there are some general guidelines that can help you determine the right frequency for your Twitter account.

1. Size of your Twitter following

Firstly, you should consider the size of your Twitter following.

  • 0 to 1000 followers
    If you have fewer than 1,000 followers, it is recommended that you post at least two tweets per day. As your following grows, you can increase the frequency of your tweets to five per day or more.

  • 1000 to 10.000 followers
    If you have more than 1,000 followers, try to create at least one piece of content to post during the morning and one piece of content to post during the afternoon. Try to mix content: post more frequent tweets and at least 1-2 threads per week.

  • 10.000+ followers
    If you have managed to reach over 100,000 followers, it is because you have already managed to understand what type of content works best for your niche. All that's left to do is to iterate the work without stopping experimenting with new solutions that could increase your visibility.

2. Quality of your tweets

Secondly, you should consider the quality of your tweets.

It is important to create a mix of different types of tweets that are valuable to your audience.
You can enlist the help of Editby to be more productive.

For example, you can post one story-based tweet that inspires or educates, and one value-based tweet that can be read in less than 280 characters.
You can also post a list of tweets that provides easy solutions for your audience.

Remember, not all tweets are created equal, so make sure you're providing value in each tweet.

Read more: When is the best time to post on Instagram?

3. Time of day that you're posting

Thirdly, you should consider the time of day that you're posting.

It is recommended that you space out your tweets throughout the day, rather than posting them all at once. This will help to ensure that your tweets are seen by a larger audience.

It's also important to note that the ideal spot to be would be two to three pieces of quality content every single day.

Read more: How to increase instagram engagement: the ultimate guide


In conclusion, the frequency of your tweets should be determined by the size of your following, the quality of your tweets, and the time of day that you're posting.

Remember that the important thing is to create the right balance between quality content and consistency in publication.

If you want to convert your content in posts for X, we suggest you to use Editby.

Spanish version 🇪🇸

Maria Ruocco