Feb 3, 2024

DIY SEO: 6 Steps Anyone Can Follow to Get Results

Maria Ruocco

Table of contents

  1. Introduction to DIY SEO

  2. Understanding your website's current visibility

  3. Utilizing Google Search Console for performance improvement

  4. Identifying and analyzing competitors in SEO

  5. Using organic research tool for competitive analysis and AI writer platforms

  6. Conclusion: Next Steps in Your DIY SEO Journey

  1. Introduction to DIY SEO

Hiring professional SEO experts can sometimes be out of budgetary reach for many businesses, particularly startups and small enterprises. But don't stress! There's an alternative solution: do-it-yourself (DIY) SEO strategies.

This guide aims to walk you through six easy yet effective steps that should help improve your search rankings using DIY SEO strategies without breaking the bank or requiring extensive technical knowledge.

  1. Understanding your website's current visibility

Before embarking on any journey, it's essential first to understand where you're starting from: the same applies when improving your website's search engine rankings.

The initial step involves understanding your baseline visibility: how often does your website appear in search results now?

To answer this question, we turn our attention towards Google Search Console; it’s a robust tool designed specifically to enhance your performance on Google Search and is instrumental in setting your current organic search baseline.

If you don’t have an account yet, simply open the tool, add and verify that you own your site like so. Then click the 'Performance' dropdown followed by 'Search results'. This will provide an overview of how often people see your site, how many times they click through, among other valuable insights.

  1. Utilizing Google Search console for performance improvement

A thorough SEO audit should not just include your website. It's equally important to check out what your competitors are doing. By analyzing their strategies and performance, you can identify potential areas for growth and gain inspiration for new tactics.

To find who these competitors are, navigate to the Organic Research tool, enter your domain, and hit 'Search'. You’ll find a list of competitors under the 'Competitors' tab.

Now run each of these top 10 competitors’ websites through our Domain Overview tool.

  1. Identifying and analyzing competitors in SEO

Running a competitive analysis using the Domain Overview tool provides invaluable insight into their performance metrics. This information can help identify potential areas for growth as well as serve as a source of inspiration as shown here.

Additionally, marketers have access to other tools provided by Google and Bing that can be used to benchmark their organic search performance against industry standards or competitor benchmarks. Here are step-by-step guides to track your domain using analytics tools from both companies.

  1. Using organic research tool for competitive analysis and AI writer platforms

To do DIY SEO, you need tools like Editby.

First. At the heart of every successful SEO campaign lies effective keyword research. Identifying keywords that align with your content and resonate with your target audience's needs is critical in driving relevant traffic towards your website.

  • Go to "Keywords"

  • Put the keyword and discover the keywords opportunities

  • Choose the difficult level: easy, acceptable, difficult, very difficult

Platform: Editby

After choosing the keywords,

  • Go to "Content Wiki" and select "Create New Draft"

  • Chose "AI Create" > Blog Post

  • Write the topic that you want to write about

  • Add sources (links, audio, video, docs, etc.)

  • Select language and template

  • Click on "Create Content"

  • Let's AI create content for you

With these simple steps, you can create article that rank on Google with a little budget (only 39,95$/month). So, as you can see, you don't need a big budget. It's all about consistency!

  1. Conclusion: next steps in your DIY SEO journey

SEO is an ever-evolving field; search engines frequently update their algorithms affecting how websites rank and how their pages appear in SERPs (Search Engine Results Pages).

To stay ahead of these changes, it's essential to follow industry bloggers/experts and keep up-to-date on the latest SEO news. As things change, look at expert recommendations on what adjustments should be made in response.

Now that we've covered the basics of how to do SEO yourself, you're ready to take it a step further.

Remember, keeping your site healthy and ranking high is crucial in today's competitive digital marketing landscape!

Let's start create content with Editby!

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Spanish version 🇪🇸

Maria Ruocco